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Airbnb

AIRBNB

Scent To

 

Project Type: Integrated Campaign, Product Innovation, Student Work

Role: Copywriter

Story: Airbnb's mission is to connect people to unique travel experiences in over 190 countries. The oPhone is a new device that allows users to message aromas. What if these two partnered to use a new technology to change how people sense travel?

Click here to learn more about the oPhone.

 


LANDING pAGE

Airbnb's home page will feature search by scent to expose people to more obscure destinations.


SCENTED DOCUMENTARIES

Now you can explore feature destinations via a series of short scented-powered videos. 

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ScENT TO POLL

 

Airbnb proudly hosts in over 190 different countries. On Facebook, we will launch a promotional video to invite our audience from all over the world to share what aromas represent their country.

 

THE Pop-up Experience

 

In order to familiarize the public with the oPhone, we will host pop-up stations across major cities where the public can come test the Scent To experience. We will challenge select individuals to identify the correct country given a series of scents. If guessed correctly, then they will win a discounted Airbnb voucher to that select destination. 

 

AD: Hugo Hernandez / CW: Tajj Badil-Abish