WRITING COLLECTION

Attention spans are short...So this first section is choose-your-own-adventure. 

Pick your desired length of introuction:

5 Word Intro: I’m Tajj, Chronically Online Creative. 

15 Word Intro: Howdy, I'm Tajj. A seasoned creative storyteller bridging the worlds of conceptual thinking and culture. 

50 Word Intro: Call me Tajj. I'm a creative director based in Los Angeles. I love to ideate at the intersection of entertainment, social media, and brand marketing. I'm chronically online, a basketball fanatic, and a DJ when the right situation arises. Please enjoy reading, scrolling, and watching some of my life’s work.

Outdoor

OOH Campaign placements for Golden State Warriors and Lyft

CAMPAIGN DEVELOPMENT - TOOLS OF THE TRADE

NAPA Auto Resource Hub to recruit more students to pursue trade school. Manifesto and actual web copy.

CAMPAIGN DEVELOPMENT – LUCKY LYFT

Created a trivia game show in a Lyft! Wrote the game format, the questions, and the themed categories. Scored bonus points for writing the YouTube description copy too.

SCRIPT WRITING - ESTABLISHED 2020

Creative Treatment Deck with original script & Produced Video

SOCIAL – LEFT IN A LYFT

Diary entries from the perspective of inanimate objects left behind in a Lyft 🥲

PRESENTATIONS – LYFT LAUNCH PARTY RECAP

Gave the what and why of Lyft Launch Party and its cultural impact for Lyft, positioned for exec leadership, key stakeholders and external partners.

PRESENTATIONS - NOT NOT MCDONALDS/MCDONNELL’S

Produced creative treatment pitch deck for potential production partners on experiential activation of a dupe McDonald’s pop-up restaurant.

CASE STUDY & RALLY FILMS

Led Script Development for Grimace Effect Case Study for Award Entries & McDonald’s Internal 2024 Recap Film

PW: grimaceshake

PW: chickenbigmac