BUCKLE UP FOR THIS ONE.
DIGITAL - NASCAR JACKET CUSTOMIZER
NASCAR will introduce customizable driver jackets so fans can show their pride for the sport and their favorite brands.
As the number of brands applied goes up, the price of the jacket will go down.
SOCIAL - 10 Second Challenge
NASCAR pit crews can complete a pit stop in around 10 seconds. That's insanely fast. NASCAR will use Snapchat to challenge its fans to show off what feats they can accomplish under pressure. The best successes and fails will be featured on NASCAR's story.