Leave The Nest
Project Type: Integrated Campaign, Social Activation, Student Work
Challenge: Create an interactive campaign to encourage families to trust their home with Nest products.
Idea: Celebrate homeowners enjoying life outside of the home.
Leave the nest getaway Contest
Leading up to summer, Nest Learning Thermostats will be sold featuring a special activation code.
Customers submit their code on a microsite for a chance to win a dream getaway vacation.
Nest Hot SPOTS
NATIONAL GET OUTDOORS DAY
In celebration of National Get Outdoors Day (June 10th), Nest will ask its Twitter followers to share photos of themselves enjoying some time outside. For every tweet using #LeaveTheNest, Nest will donate $1 to Practical Action – a non-profit working towards a more energy efficient future.
A few lucky participants will receive a gift set from Nest.
AD: Barbara Vasques / CW: Tajj Badil-Abish