SAVE ROCKY A$AP
Project Type: Cause Related Campaign, Social Media, Web
Role: Copywriter - Art Director - Web Designer
Story: After the US backed out of the Paris Climate Accord, I wondered how I could help fight climate change. In one of A$AP Rocky’s songs, he refers to his fashion, “They ask me what my inspiration was I tell ‘em global warming." This line inspired me to build a website to raise donations for the Rocky Mountain Climate Organization and try to get A$AP’s help.
*Miami Ad School Top Dog Winner (Best of Summer Quarter '17)
Visitors could learn about the project's mission, click to donate to the cause, and/or tweet directly at A$AP Rocky and his manager asking for their help.
THE GOOD: +9,000 hits on the website and +$400 raised in less than a month.
THE BAD: No response from A$AP Rocky or any of his crew...
THE UGLY: Some people just didn't care...