Hotwire - Digital/Social
*Travel Like A Baller
Project Type: (*Spec Work) Digital Campaign, Social Media, Microsite,
Team: Bruno Nakano (CD), Sarah Ranney (AD)
Challenge: How does Hotwire become part of a cultural conversation like the NBA Finals without being an official sponsor/advertiser?
Insight: In basketball, traveling is against the rules. For Hotwire, we know traveling is great.
Idea: Let’s have fans predict which city will travel the most in each game of the NBA Finals.
If you’re right, then you can win a chance to travel like a baller with Hotwire.
🏀 To promote the campaign leading up to games, we’d use a combination of traditional Instagram posts as well as playing with IG Story polls.
🏀 During games, we’d leverage Hotwire’s social channels with relevant memes and replies to tweets about traveling.