Screen Shot 2020-06-28 at 11.35.09 AM.png

CLOROX - Clean Cam

CLOROX

Clean Cam (2019)

Long before COVID-19 made Clorox Wipes a must-have, Clorox’s wipes business was struggling…

Not many people knew that ONE Clorox wipe packs up to 50 FEET of cleaning power, so we decided to show them what that looks like.

Project Type: Digital + Social

Role: Copywriter

Team: Colin Mitchell (CD), Connie Chweh (AD)


“KITCHEN” (OLV :15)

Vin Diesel was sadly out of budget, but we still got a little fast n’ furious in the kitchen.

 

“BATHROOM” (DIGITAL)

Always check behind the toilet...

 

B.T.S. - Behind The Scenes

Sometimes you just have to tape a GoPro to your AD’s wrist and trust the process.

cleancam-2.gif

SETUP

cleancam-3.gif

PROOF OF CONCEPT

giphy.gif

PRODUCTION