McDonald’s

Grimace’s Birthday (2025)

Ever since McDonald’s rolled out the Grimace Shake in 2023, the purple mascot has become a Gen Z icon.
So after the brand dropped the ball on celebrating Grimace’s birthday in 2024, McDonald’s needed to go big in 2025.

We planned a Grim-credible birthday celebration on June 12th by inviting some of Gen Z’s favorite brands to
paint the Internet purple with themed gifts and by throwing a rager inside of an actual McD’s for Grimace and +300 fans.

Project Type: Social + Experiential

Role: Creative Director

Team: Monique Hernandez (Digital Creative), Charlotte Shea (Jr. Art Director)

COVERAGE: USA Today FTW | Betches | Buzzfeed | People | PR Week

GIFTS FOR GRIMACE 🎁

On the morning of Grimace’s Birthday, we coordinated 20+ brands to post on social with birthday posts featuring playful mock gifts.
Additional brands like Arizona Iced Tea, Crumbl, and even X joined in organically!

THE PARTY 🎊

Grimace’s birthday culminated with a party inside of a McDonald’s restaurant in downtown Chicago with performances from artists Loud Luxury and Myles O’Neal (Shaq’s son) and special guest appearances from Ronald McDonald, Scrub Daddy and the Purple M&M mascots.