Lyft x Oscar Mayer

WienermobileLyft

Lyft collaborated with Oscar Mayer & VMLY&R to surprise riders with the biggest and beefiest Lyft XL ever.
Across one weekend in NYC, LA, Atlanta and Chicago, we truly made 2021 a hot dog summer.

Project Type: Experiential/Social

Role: Copywriter

Team: Nancy Strange (CD), Jane Taylor (AD) | In partnership with VMLY&R + Oscar Mayer

PRESS: Hypebeast | Adweek | Ad Age | NY Post | Food & Wine | Jimmy Fallon